Education / Professional Qualification
- PhD (Marketing)
Universiti Sains Malaysia - Master of Business Administration (MBA)
City University, UK - Bachelor of Business Administration
Institut Teknologi MARA-Ohio University, USA
Teaching Areas at OUM
- Principles of Marketing
- Marketing Management
- Strategic Marketing
- Entrepreneurship
Interest, Expertise & Current Research
- Strategic Marketing /Management
- Entrepreneurship
Publication & Other Links
Information on publications for the last three years:
| No | Title | Year | Type of publication | Publisher |
| 1. | The preferred type of messages in open distance learning (ODL) marketing advertisements. | 2022 | Journal | International Journal of Business and Management |
| 2. | Online Learning Attitude, Online Peer Collaboration and Online Engagement Among Online Learners of Higher Education Institutions: The Mediating Role of Psychological Motivation. | 2022 | Conference proceedings | Proceedings of International Conference on Open and Innovative Education 2022 (ICOIE), Hong Kong Metropolitan University |
| 3. | What constitutes student-university brand relationship? Malaysian students’ perspective | 2020 | Journal | Journal of Marketing for Higher Education |
| 4. | Customer Brand Relationship: What the Universities Should Know. | 2019 | Book | National University of Malaysia (UKM) Press. ISBN: 978-967-412-8173 |
| 5. | Antecedents of Switching Intention in the Mobile Telecommunications Industry: A Partial Least Square Approach. | 2018 | Journal | Asia Pacific Journal of Marketing and Logistics |
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