Education / Professional Qualification
- PhD (Marketing)
Universiti Putra Malaysia - Master of Business Administration
Universiti Utara Malaysia - Bachelor of Science (Hons) (Human Resource Development)
Universiti Malaysia Sarawak
Teaching Areas at OUM
- Marketing
- Management
Interest, Expertise & Current Research
- Service marketing
- Higher educational marketing
- Service branding
- Organisational behaviour
Publication & Other Links
- Scopus ID: 56160655100
- ORCID: https://orcid.org/0000-0001-6507-9811
- Google Scholar:Â https://scholar.google.com/citations?user=R7Q5mykAAAAJ&hl=en
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