Education / Professional Qualification
- PhD (Strategic Marketing)
Universiti Sains Malaysia - Master of Business Administration
Universiti Sains Malaysia - Bachelor of Business Administration (Hons)
Universiti Utara Malaysia - Chartered Marketer, Chartered Institute of Marketing
- Certified Professional Marketer (Asia), Asia Marketing Federation
- Certified Business Continuity Management System Practitioner, SIRIM
Teaching Areas at OUM
- Marketing
Interest, Expertise & Current Research
Higher Education Marketing
Branding
Consumer Behavior
Marketing Inclusivity
Publication & Other Links
Information on publications for the last three years:
| No | Title | Year | Type of publication | Publisher |
| 1. | Using Choice Experiment for Wastewater Treatment and Service Valuation in Selangor, Malaysia. | 2023 | Journal | Remittances Review |
| 2. | Determinants of Online Consumer Purchase Behavior during COVID- 19 Pandemic in Metropolitan City: Implications in Post- Pandemic. | 2023 | Journal | Malaysian Journal of Social Sciences and Humanities |
| 3. | Internal Marketing to Enhance Job Satisfaction and Organizational Performance among Lecturers in Malaysian Private Universities. | 2023 | Journal | International Journal of Academic Research in Business and Social Sciences |
| 4. | Household Behavior Towards Wastewater Treatment Improvement in Selangor, Malaysia. | 2023 | Journal | Malaysian Journal of Social Sciences and Humanities |
| 5. | Revisit of Malaysian private universities’ mission and direction. | 2022 | Book Chapter | USM Press |
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