Education / Professional Qualification
- PhD (Communication – Advertising Strategy)
Universiti Sains Malaysia (USM) - Master of Arts (Communication)
Universiti Sains Malaysia (USM) Bachelor of Communication (Persuasive)
Universiti Sains Malaysia (USM)
Teaching Areas at OUM
- Advertising Strategy – Branding
- Persuasive Communication.
- Intercultural Communication
Interest, Expertise & Current Research
- Destination Branding/Tourism
- Persuasive Communication
- New Media, Culture and Communication
- Organizational Communication
- Open and Distance Learning – Assessment
Publication & Other Links
ARTICLES PUBLISHED
- Bertaruh Nyawa Demi Kebenaran Published in Dewan Masyarakat, Dewan Bahasa dan Pustaka (DBP) on October 2012
- Published in Dewan Masyarakat, Dewan Bahasa dan Pustaka (DBP) on Nov. 2007
- Media Berpengaruh di Tangan Y
ahudi Published in Dewan Masyarakat, Dewan Bahasa dan Pustaka (DBP) on October 2006 - Revolusi Teknologi MP3 Published in Dewan Masyarakat, Dewan Bahasa dan Pustaka (DBP) on June 2006
- Wacana Baru Dunia Periklanan Published in Dewan Masyarakat, Dewan Bahasa dan Pustaka (DBP) on Feb. 2005.
- Paparazzi: Pemburu Berprofil
Tinggi Published in Dewan Masyarakat, Dewan Bahasa dan Pustaka (DBP) on October 2005. - Saingan Positif Dunia Penyiara
n Published in Dewan Masyarakat, Dewan Bahasa dan Pustaka (DBP) on Nov. 2005.