Bachelor of Marketing with Honours

PEO1: Possess in-depth and comprehensive theoretical and practical knowledge in   marketing.

PEO2: Possess comprehensive managerial and entrepreneurial skills to perform effectively and responsibly in different organisations.

PEO3: Use a broad range of digital applications and analytical techniques to support marketing functions.

PEO4: Demonstrate teamwork, leadership, interpersonal communication, creativity and innovation skills.

PEO5: Commit and seek learning for continuous development.

PLO 1: Assess in-depth theories and concepts in marketing and business.
(Knowledge and understanding)

PLO 2: Apply in-depth and comprehensive marketing knowledge to manage complex problems in business organisations using different approaches.
(Cognitive skills)

PLO 3: Organise tasks/operations effectively and efficiently within business organisations.
(Practical skills)

PLO 4: Demonstrate effective collaborative skills with diverse stakeholders.
(Interpersonal skills)

PLO 5: Demonstrate effective written and oral communication with diverse stakeholders.
(Communication skills)

PLO 6: Demonstrate relevant digital skills for work/study.
(Digital skills)

PLO 7: Analyse numerical and graphical data to assist decision making in work/study.
(Numeracy skills)

PLO 8: Demonstrate leadership skills and responsibility in managing business organisations.
(Leadership, autonomy and responsibility)

PLO 9: Identify self-improvement for academic and career development.
(Personal skills)

PLO 10: Demonstrate entrepreneurship skills in marketing or business problems.
(Entrepreneurial skills)

 PLO 11: Organise tasks/operations ethically and flexibly within business organisations.
(Ethics and professionalism)

1. Why OUM Bachelor of Marketing (BM) programme is the right choice for you? The central purpose of the BM programme is to impart knowledge and skills on the study of how and to what extent consumers and business society have an impact on marketing decisions. Knowledge of marketing theory, history and institutions helps students understand important marketing concepts and principles such as product, price, promotion, distribution channel and service related areas. These marketing principles are important in making effective personal and business decisions. This programme could generate a larger and better-quality workforce that would fill the economic-knowledge demands of the country. Thus, it is hoped that the graduates of Open University Malaysia will expand their knowledge, skills, capabilities and attitudes to higher levels in various marketing fields.BM programmes have been offered by numerous higher learning institutions, local and abroad. However, Open University Malaysia distinguishes itself by offering a package which is unique and which creates the competitive advantage needed by students. This is in line with our mission and The Industrial Revolution 4.0 (IR 4.0), to provide our students with an education of high quality which will pave the way to a successful career. The curriculum of BM will also enable our students to face dynamic and fast-changing turbulence of business environments and will equip them with the competitive advantage needed to face current and future challenges.
2. Who should apply for BM programme? Any candidate who is motivated to pursue a marketing degree to become semi-professional marketing practitioners and further studies in the higher-level programme, especially employees from relevant industries, and who is determined to develop skills and knowledge for better job prospects.
3. What are the entry requirements for BM programme? Candidates can apply via normal entry or Accreditation of Prior Experiential Learning (APEL) entry. Normal Entry
   • Pass STPM or its equivalent, with minimum Grade C (GP 2.00) in 2 subjects, and a pass in Mathematics and English at SPM level or its equivalent; or
   • Pass STAM with minimum grade of Jayyid and a pass in Mathematics and English at SPM level or its equivalent; or
   • Pass Diploma (MQF Level 4)/Advanced Diploma (MQF Level 5) or its equivalent; or
   • Pass Matriculation/Foundation/Asasi or its equivalent with a minimum CGPA of 2.00; or
   • Other recognised equivalent qualification.ORAPEL entry
   • Malaysian; and
   • Candidate must be 21 years old and above in the year of application being made; and
   • Have previous work experience/learning relevant to the field applied; and
   • Pass APEL Assessment for Bachelor Degree.
4. Does the Malaysian government recognise BM programme? Bachelor of Marketing (MQA/FA0060) is fully accredited by the Malaysian Qualifications Agency (MQA).
5. Is OUM’s BM programme offered in full-time or part-time mode? All OUM degree programmes offered in Malaysia are run in part-time mode, making them particularly suitable for working adults seeking to upgrade their qualifications, knowledge and skills without having to give up their jobs or compromise on their life responsibilities.
6. What are the elective courses offered under BM programme? There are 5 elective courses that you can select under this programme. 2 out of these courses can be chosen as below:
   • Contemporary Marketing
   • Strategic Supply Chain Management
   • Digital Branding
   • Social Media Marketing
   • E-Commerce
7. How soon can I complete this BM programme? BM programme is a 120 credit-hour programme, which means that it can typically be completed in 14 semesters. That’s approximately 4½ years if the programme is completed without any credit transfer, and if learners take the standard 3 courses per semester path.
8. How is BM programme delivered? BM programme is run in blended as well as online modes. Online mode means that you can follow an OUM programme from anywhere in Malaysia or internationally, at your own pace and alongside your online peers, with the guidance of your e-tutor. Blended mode refers to a combination of online study and face-to-face tutorials/seminars. Face-to-face tutorials are supplementary and useful only to those who need them and are offered at OUM Learning Centres. This flexibility of modes is a specialty of OUM, the first open and distance learning university in Malaysia. It is particularly suitable for self-directed adult learners who want to upgrade their skills and qualifications.
9. When can I join BM programme? BM programme has intakes in the January, May and September semesters every year.
10. Who are the academic staffs responsible for delivering BM related courses at OUM? BM programme at OUM is delivered by qualified and experienced subject-matter experts and tutors with degrees from reputable Malaysian universities. The BM Programme Director is Yanty Roslinda Harun.
11. Are course materials provided by OUM? All core learning materials are provided by OUM. Learners may use OUM’s myInspire and OUM’s physical and digital libraries to access a wide range of learning materials.
12. How will I be assessed should I enrol for BM programme? Assessment methods vary from course to course. Most courses have assignments and final exams. Assessment for several courses is entirely assignment-based.
13. How much does it cost to pursue BM programme? Are there special rates for senior citizens and physically-challenged learners? Fees for BM programme amount to RM25, 320. For full breakdown of fees, visit OUM Bachelor of Marketing with honours website. 50% discount on fees is offered to qualified senior citizens and physically-challenged learners. All fees are subject to revision without prior notice. For further enquiries on fees and financial matters, please email OUM’s Marketing Unit at admission@oum.edu.my or call +603-7801 1800.
14. What are the financing options available? PTPTN; or EPF (Account 2); or Education or Personal Loan from commercial banks; or HRDF (subject to employer’s eligibility); or Flexible Payment SchemeNote: The PTPTN loan is only available to Malaysian citizens enrolled in a recognised undergraduate programme. You can only apply for a PTPTN loan after you have applied, been accepted and registered in the programme. For more information on PTPTN loan, visit http://www.ptptn.gov.my/
15. What are the potential career paths for BM graduates? BM graduates have potential to thrived in diverse careers specifically in marketing field. This is because they possess not only subject knowledge and subject specific skills, but also such transferable graduate skills as good decision-making skills, literacy and communication skills, critical reasoning, and the capacity to critically analyse situations in various areas. Marketing-related careers are vastly available in every organisation, which means that marketing graduates have a vast job opportunity in this field. All organisations, whether large or small, would need people with marketing background to efficiently handle their marketing and promotional affairs. Marketing graduates are expected to serve in government agencies, private companies, non-profit organisations, marketing firms, GLCs, consulting services, manufacturing companies, retail businesses and entrepreneurship fields.
16. If I decide that I want to pursue BM at OUM. How do I apply? Apply online at https://cms-portal.oum.edu.my/Alternatively, visit any of OUM’s Learning Centres (LCs) located throughout the country for guidance.For info on the LCs, go to https://www.oum.edu.my/learning-centres/
17. Where can I find more details on OUM’s BM programme? For more BM programme details, visit https://www.oum.edu.my/all-programmes/undergraduate-programme/bachelor-of-marketing-with-honours/#1610344008307-6f0b9bac-694d
18. Whom should I contact if I need to find out more about OUM’s BM programme? For academic-related enquiries related to BM, email Dr. Goi Mei Teh at goimeiteh73@oum.edu.my or call +60378011202 For general enquiries on OUM programmes, email the Marketing Unit at admission@oum.edu.my or call +603-7801 1800 or +603-7801 2000 Whatsapp at +6012-303 9935 or +6019-357 9074