Bachelor of Tourism Management with Honours

Overview

The BTRM programme is designed to enhance learners’ understanding of the latest concepts, roles, principles and practices in the overall tourism policies and tourism issues.

By taking various topics of courses which comprises of different but related key functions in the tourism management and business field, graduates of this programme would be able to understand the concept of tourism and its overall relevance to a country’s economic growth.The programme is planned to develop the ability to effectively manage a wide range of local and international tourism issues and challenges using sustainable policies, tools and skills.

In due course, this programme aspires to prepare sub-professionals with management and business qualifications which will in turn provide diverse and interesting career opportunities in related industries.

This programme is also primarily fitting for individuals working within the tourism and hospitality industry that aims to progress in their career and opportunity.

*This programme is not available for International intake

The program is offered in 14 semesters ( 4 years and 2 semesters) with a total of 122 credits and 40 structured courses. The assessment is both continuous evaluation and/or final examinations.

The final course is an industrial training where the students will be able to select the company associated to this programmes discipline for industrial attachment relevant to their background and experience in tourism and hospitality industry where they will be expected to apply the knowledge learned.

MPU Courses
Falsafah Dan Isu Semasa 22
Penghayatan Etika Dan Peradaban 22
Entrepreneurship 23
Kursus Integriti dan Antirasuah 23
Community Service2
Basic Compulsory Courses
Principles Of Management *3
Introduction To Communication *3
Basic Concepts Of Information Technology *3
Thinking Skills And Problem Solving *3
University Courses
Learning Skills For 21st Century3
English For Written Communication3
English Of Oral Communication3
English For Workplace Communication3
Professional Ethics3
Core Courses
Introductory Hospitality And Tourism Industry * 3
Tourism Psychology * 3
Principles Of Corporate Communication * 3
Marketing Management I * 3
Tourism And Hospitality Laws * 3
Elementary Statistics * 3
Tourism Marketing * 3
Principles Of Microeconomics * 3
Digital Marketing 3
Tourism Planning And Development * 3
Financial Accounting * 3
Human Resource Management * 3
Festival And Special Event Management * 3
Sports Tourism * 3
Research Methodology * 3
Travel And Tour Agency Management * 3
Management Information System * 3
Computerised Fares And Ticketing * 3
Culture And Heritage Tourism * 3
E-Commerce * 3
Current Issues And Tourism Trends 3
Industrial Relations * 3
Future Sustainability In Tourism Development * 3
Strategic Management * 3
Cross-Cultural Management * 3
Industrial Training* Industrial attachment at tourism and hospitality related companies8

Malaysian Learner Fees

Year 1RM1,530 (Sem 1)RM1,530 (Sem 2)RM1,360 (Sem 3)
Year 2RM1,360 (Sem 4)RM1,360 (Sem 5)RM1,530 (Sem 6)
Year 3RM1,530 (Sem 7)RM1,530 (Sem 8)RM1,530 (Sem 9)
Year 4RM1,530 (Sem 10)RM1,530 (Sem 11)RM1,530 (Sem 12)
Year 5RM1,530 (Sem 13)RM1,020 (Sem 14)
TOTALRM20,400

Discount for the Physically Challenged Learners (OKU) and Senior Citizens

* Fees applicable to Malaysians and Permanent Residents only.
* The University reserves the right to revise the fees without prior notice.

The University offers 50% discount for:
1. Senior citizens aged 60 and above on registration date; and
2. Physically challenged learners – a valid Orang Kelainan Upaya (OKU) is required.
The discounts are not valid for second time registration and repeating of subjects.
Learners who receive this discount are not entitled to other discounts and promotions.

Note
Processing fee: RM30

Financial options:Payment Mode:
EPF (Account 2); orJomPAY
Education or Personal Loan from commercial banks; orInternet Banking
HRDF (subject to employer’s eligibility); orDebit/Credit Card.

* The University reserves the right to revise the fees without prior notice.

**LATEST UPDATE: 30 August 2022

PEO1: To provide learners with a thorough comprehension of a broad-based and coherent body of knowledge and skills in the Hospitality and Tourism study/discipline embedding research, innovation and creativity in specialised areas.  

PEO2: Graduates should demonstrate professionalism, resilience, commitment to an ethical work culture as well as awareness of sustainability issues and global citizenship in alignment with national aspirations.

PLO 1:Describe advanced and comprehensive theoretical and technical knowledge and demonstrate relevant skills in a specialised field or of a multidisciplinary nature related to the field of study, work and/or practice.
(Knowledge and understanding)

PLO 2: Demonstrate intellectual independence in the application of knowledge within a specific field(s) by applying critical, analytical and evaluation skills in the field of study/work/practice. Manage and resolve complex applications and handle unpredictable issues with a creative and innovative solution(s). Apply skill/ knowledge to a range of approaches in the field of study/work/practice.
(Cognitive skills)

PLO 3:Apply a range of essential methods and procedures for solving a broad range of complex problems. Review, make adjustments and supervise related practices and processes concerning the field of specialisation.
(Practical skills)

PLO 4:Convey ideas in both written and oral forms using appropriate and different forms of presentation confidently, accurately and coherently in an appropriate context and a well-structured manner to diverse audiences.
(Interpersonal skills)

PLO 5: Work together with different people in diverse learning and working communities as well as other groups locally and internationally.
(Communication skills)

PLO 6:Use a broad range of information, media and technology applications to support study and/or work
(Digital skills)

PLO 7:Use and combine numerical and graphical/visual data for study/work.
(Numeracy skills)

PLO 8:Work autonomously and show leadership and professionalism in managing responsibilities within broad organisational parameters. Undertake significant levels of work-related responsibilities of others as well as self. Demonstrate decision making capacity and professionalism by working towards predetermined goals and outcomes. Demonstrate accountability, especially in the professional field.
(Leadership, autonomy and responsibility)

PLO 9:Engage effectively in self-directed lifelong learning and professional pathways.
(Personal skills)

PLO 10:Demonstrate entrepreneurial competency with the selected project(s). Demonstrate an appreciation of broader socio-political economic and cultural issues at local/national and regional levels.
(Entrepreneurial skills)

PLO 11:Demonstrate adherence and the ability to identify ethical issues, make decisions ethically, and act professionally within the varied social and professional environment and practice. Demonstrate a deep familiarity and knowledge of local and global issues relating to science, technology and business, as well as social and environmental issues.
(Ethics and professionalism)

  1. At what level is Tourism management programme offered by Open University Malaysia?
    Tourism management is offered at Bachelor level only.
  2. What are the entry requirements?
    If you have yet to earn a first degree and want to acquire a firm foundation in the discipline, the Bachelor of Tourism Management with Honours (BTRM) programme is the one for you.
    For more on the standard entry requirements, visit: Bachelor of tourism management with honours.You may apply to join BTRM via the APEL route which considers your previous work and learning experience. To know more about APEL, visit: https://apel.oum.edu.my/
  3. Are OUM’s Tourism management degree programme offered in full-time or part-time mode?
    All OUM degrees programmes offered in Malaysia are run in part-time mode, making them particularly suitable for working adults seeking to upgrade their qualifications, knowledge and skills without having to give up their jobs or compromise on their life responsibilities.
  4. What does Bachelor of Tourism Management at OUM offer me?
    In terms of learning outcome, learners who successfully complete the Bachelor of Tourism Management program can expect to be able to:
    • Demonstrate advanced and comprehensive theoretical and technical knowledge and demonstrate relevant skills required by the tourism field
    • Apply the application of knowledge and skills within the tourism field critically, analytically, as creatively to suit the tourism practice
    • Demonstrate a range of essential methods and procedures for solving a broad range of complex problems in the tourism field.
    • Show the ability to work together with different people in diverse learning and varied background.
    • Convey ideas using appropriate and different forms of presentation with confidence, accuracy and coherently.
    • Use information from multiple sources and use of applications that support the search for relevant information to aid learning.
    • The information gathered should demonstrate the ability to interpret graphics and numerical data.
    • Demonstrate the decision-making capacity, accountability and professionalism by working towards pre-determined goals and outcome.
  5. What are the courses offered under BTRM?
    BTRM courses (122 credit) comprise:
    • Compulsory MPU courses (12 credits): Tamadun Islam& Tamadun Asia 1, Entrepreneurship 2 or MPU Bahasa Kebangsaan A, Falsafah & Isu Semasa 2, Penghayatan etika & peradaban, Khidmat masyarakat
    • Basic compulsory courses (12 credits): Principles of Management, Introduction to Communication , Basic concepts of Information Technology, Thinking skills and problem solving. You are also given the option to replace any two (2) from the basic compulsory courses with Komunikasi Asas Bahasa Jepun and Komunikasi Asas Mandarin.
    • University courses (15 credits): Learning Skills For 21st Century, English for Written Communication, English of Oral Communication, English for Workplace Communication, Professional Ethics
    • Core courses (75 credits): Introductory Hospitality and Tourism Industry, Tourism Psychology, Principles of Corporate Communication, Marketing Management I, Tourism and Hospitality Laws, Elementary Statistics, Tourism Marketing, Principles of Microeconomics , Digital Marketing, Tourism Planning and Development, Financial Accounting, Human Resource Management, Festival And Special Event Management, Sports Tourism, Research Methodology, Travel and Tour Agency Management, Management and Information System , Computerised Fares and Ticketing, Culture and Heritage Tourism, E-Commerce, Current Issues and Tourism Trends, Industrial Relations, Future Sustainability In Tourism Development, Strategic Management, Cross-Cultural Management
    • Core: Industrial training (8 credits/ 16 weeks)
  6. What are the procedures for obtaining industrial placement?
    It is the responsibility of the student to obtain his/her industrial placement. The programme director may assist you with possible contacts within the industry.
    Contact the Programme Management Unit to request for a letter confirming that you are a learner in Open University Malaysia and also to support your efforts in the industrial training.Your attempts to gain the industrial experience is part of the industrial training process in the tourism industry, therefore you would need to initiate and provide relevant documents when seeking for a placement.
  7. I have been working in the industry for extensive years. I feel that I am pretty well versed about the industry. Can I get an exemption for industrial training?
    The answer for the moment is No. The reason is because the MQA programme standards for hospitality and tourism stated that industrial training is an essential component of a tourism degree.The idea in industrial training is to do something other than the usual tasks that you have been doing all this while. Industrial training is a platform for you to identify the differences on the knowledge that you have before and after the industrial training.And also, during your industrial training you may find other people who are more skilled than you are and you might admire. Use this opportunity to follow their traits and work for them for self-advancement.
  8. How soon can I complete Bachelor of Tourism Management (BTRM) programme?
    BTRM is a 122 credit-hour programme, which means that it can typically be completed in 14 semesters. That’s approximately 4 ½ years if the programme is completed without any credit transfer, and if learners take the standard 3 courses per semester path.
  9. How are Bachelor of Tourism Management (BTRM) delivered?
    BTRM run in online mode only. Online mode means that you can follow an OUM programme from anywhere in Malaysia, at your own pace and alongside your online peers, with the guidance of your e-tutor. In this mode, you need not attend face-to-face tutorials or seminars.
  10. When can I join Bachelor of Tourism Management (BTRM) programme?
    The BTRM programme have intakes in the January, May and September semesters.
  11. Are course materials provided by OUM?
    All core learning materials are provided or made available for library loan. They include specially-commissioned course modules, e-textbooks, study guides, reading bricks, AV files, CDs and/or DVDs. Learners may also use OUM’s physical and digital libraries to access a wide range of learning materials.
  12. How will I be assessed should I enrol for Bachelor of Tourism Management (BTRM) programme?
    For BTRM, assessment methods vary from course to course. Most courses have assignments and final exams. Assessment for several advanced courses is entirely assignment-based.
  13. How much does it cost to pursue Bachelor of Tourism Management (BTRM)? Are there special rates for senior citizens and physically-challenged learners?
    Fees for BTRM amount to RM20,400. For full breakdown of fees, visit Bachelor of tourism management with honours A 50% discount on fees is offered to qualified senior citizens and physically challenged learners. All fees are subject to revision without prior notice.
  14. Can I apply for a PTPTN loan if I want to pursue Bachelor of Tourism Management (BTRM) programme?
    The PTPTN loan is only available to Malaysian citizens enrolled in a recognised undergraduate programme. You can only apply for a PTPTN loan after you have applied, been accepted and registered in the programme. For more information on PTPTN loan, visit http://www.ptptn.gov.myThere are also other financial options: EPF (Account 2), Education or personal loan from commercial bank, HRDF (subject to employer’s eligibility) or flexible payment scheme.
  15. Are Bachelor of Tourism Management (BTRM) programme recognised by the Malaysian government?
    BTRM(A6009) is fully accredited by the Malaysian Qualifications Agency (MQA). To verify visit: https://www2.mqa.gov.my/mqr/
  16. What are the potential career paths for Bachelor of Tourism Management (BTRM) graduates?
    According to the World Travel and Tourism Council (2019), travel and tourism is one of the world’s largest economic sectors, supporting one in 10 jobs (330 million) worldwide, and generating 10.3% of global GDP. To know more read https://wttc.org/In Malaysia, the employment in the tourism industry in 2018 accounts to 3.5 million persons, which accumulates to 23.5% contribution to total employment in this blessed country. To know more read https://www.dosm.gov.my/BTRM graduates have thrived in diverse careers. This is because they possess not only subject knowledge and subject specific skills, but also such transferable graduate skills as advanced literacy and communication skills, critical reasoning, and the capacity to critically analyse diverse forms of discourse.The BTRM programme prepares graduates with a broad range of employment and career opportunities including marketing, sales, event, travel consultancy/ agency, destination marketing organisation (DMO), parks, resorts & hotels, convention centres, airline, outdoor activities, theme park, attractions or in various sectors of the government.On the marketability of Tourism degree graduates, see, for example, https://www.prospects.ac.uk/
  17. I’ve decided I want to pursue Bachelor of Tourism Management (BTRM) at OUM. How do I apply?
    Apply online at https://cms-portal.oum.edu.my/ Alternatively, visit any of OUM’s Learning Centres (LCs) located throughout the country for guidance. For info on the LCs, go to https://www.oum.edu.my/learning-centres/
  18. Whom should I contact if I need to find out more about OUM’s Bachelor of Tourism Management (BTRM) programmes?
    For academic-related enquiries related to Bachelor of Tourism Management (BTRM), email En Fairul Ifnee Othman, Programme Director at fairul_ifnee@oum.edu.my or call +603 7801 1201.
    For general enquiries on OUM programmes, email the Marketing Unit at admission@oum.edu.my or call +603 7801 1800 (General Line) or +603-7801 2000 (Speed Line)

*All information contained in this FAQ are subject to revision without prior notice

Common career fields and examples of career opportunities for graduates with a Bachelor of Tourism Management with Honours:
Career FieldCareer Opportunities
Hospitality Management1. Hotel Manager
2. Restaurant Manager
3. Event Manager
Tourism Marketing1. Tourism Marketing Manager
2. Destination Marketer
Travel Agency Management1. Travel Agency Manager
2. Travel Consultant
Tourism Development1. Tourism Development Officer
2. Destination Manager
Event Planning1. Event Planner
2. Conference Coordinator
Cruise Line Management1. Cruise Director
2. Onboard Activities Coordinator
Travel Journalism1. Travel Writer
2. Travel Blogger
Airline Management1. Airline Manager
2. Airport Operations Supervisor
Sustainable Tourism1. Sustainable Tourism Specialist
2. Eco-Tourism Planner
Tourism Research and Analysis1. Market Research Analyst
2. Data Analyst
Adventure Tourism1. Adventure Tour Guide
2. Outdoor Adventure Instructor
MICE (Meetings, Incentives, Conferences, and Exhibitions)1. MICE Planner
2. Convention Manager

These are just some examples, and the field of tourism management is diverse, offering a range of career opportunities in both the public and private sectors. Graduates can find employment in various roles, depending on their interests and specialization within tourism management.

Syed Hussein Syed Abdul Rahman
Syed Hussein Syed Abdul RahmanJohor Bahru

The struggle to balance study and work gave me better insight into productivity and efficiency. I was able to apply the lessons learned to my occupation. My study at OUM was my progress in development. The encouragement and guidance from OUM gave me the platform and confidence to succeed in my studies. Today, my degree has given me generous employment recognition, added edge in promotion, and salary advances.

Syed Hussein Syed Abdul Rahman
Syed Hussein Syed Abdul RahmanJohor Bahru

The struggle to balance study and work gave me better insight into productivity and efficiency. I was able to apply the lessons learned to my occupation. My study at OUM was my progress in development. The encouragement and guidance from OUM gave me the platform and confidence to succeed in my studies. Today, my degree has given me generous employment recognition, added edge in promotion, and salary advances.

Look for other programmes that you might be interested: