Let’s see in terms of effectiveness and budget:
- Is the amount of money spent on marketing campaign efforts worth it?
- Did we achieve the intended outcomes?
If not, marketers could relook the campaign strategies. Impact and integration are two possible ways to focus on achieving successful marketing campaigns.
Whatever the marketing campaign, it is good to focus on the desired outcomes, but it is equally important to focus on the impact it creates in the short and long terms.
- Did it reach the target market?
- How fast was the information captured?
- How many of them moved towards sales conversion?
The creativity of the campaign also matters. An individual will come across thousands of brand names and campaigns in their daily routine. So, which brand and campaign will stand out and create an impact?
That impact will pay off the money spent on the campaign. As such, marketers should think out of the box to develop creative campaigns that win the target audience’s heart and stay in their memory longer.
Meanwhile, it is vital to have integration in marketing campaigns. Traditionally, roadshows focused on one outcome, but now, roadshows can be integrated with several campaigns to achieve several marketing objectives and create a better impact and more coverage.
Consequently, the campaign can save costs in the long run.
Moreover, the campaigns can be integrated offline and online. Create a buzz online, such as launch videos on social media, and then lead the target audience offline to close sales.
Vice versa, event marketing can be introduced offline by advertising in newspapers, and QR scans that lead the potential target audience to the company website for more information.
Integration can lead from one campaign to another or be carried out simultaneously. For example, let’s say you are organising a “Go Green” marathon.
You can do offline campaigns for brand awareness by introducing the event in banners and simultaneously registering the participants online to capture their profiles, which is database marketing.
This information could be used further to create customer leads for the organisation.
To conclude, impact and integration are important elements for the success of marketing campaigns.
